By Leslie de Chernatony
This has lengthy been the single publication that scholars can depend upon to get them considering severely and strategically approximately branding. This new fourth variation is not any exception. THE definitive introductory textbook for this significant subject, it truly is hugely illustrated and is derived filled with over 50 brand-new, actual examples of influential advertising and marketing campaigns.
• Summarises the most recent pondering and most sensible perform within the area of branding
• All new actual advertising campaigns convey how branding theories are carried out in practice
• introduced correct modern with a transparent ecu and united kingdom focus
Undergraduate enterprise and advertising scholars learning model administration will locate this a useful source of their quest to appreciate how branding quite works.
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Extra info for Creating Powerful Brands: Volume 1
Creating Powerful Brands: Volume 1 by Leslie de Chernatony